How to prevent e-mails sent from Business Cloud, being treated as spam?
In order for your emails coming from Business Cloud Essentials to avoid being labelled as spam, an SPF record should be created on your domain.
Setting up SPF file on the domain
If you have several domains, it is the one which matches the suffix in the email address used as the main address within Business Cloud Essentials, located at Company Settings > Company Details > Main Contact Details > Email. Typically this would be something like 'firstname.lastname@example.org', so then SPF record needs to be added to the 'company.com' domain.
Your domain host will have information about the exact process and syntax to create an SPF record for your domain on their system.
If your domain doesn't have an existing SPF record, publish a TXT record with the following value. The name of the record can be blank or @, depending on your DNS service.
"v=spf1 include:amazonses.com ~all"
SPF records can contain multiple
include statements. If your domain already has an SPF record, you can add an
include statement for Amazon SES by using the following format:
"v=spf1 include:example.com include:amazonses.com ~all"